The Nutsack Nuts Story

Hey, I’m Bill — founder of Nutsack Nuts, a premium snack brand based in Cave Creek, Arizona.

The idea for Nutsack Nuts actually started years ago in Northern California, back in the late ’90s. I had a friend who roasted incredibly good nuts — simple, fresh, and nothing like the stale, oily stuff I was used to. Hanging out with him (and eating his nuts) gave me a real appreciation for high-quality, nut-based snacks. And yes… the jokes never got old.

For years I thought, “I should bag these up and share them with the world.”
But like most good ideas, it sat on the shelf while I worked a regular job and did what I thought I was supposed to do.

Then life intervened.

On December 31, 2013, I lost my dad to cancer. Not long after that, I lost my high-tech day job. That combination hit hard — and it forced me to rethink everything: my future, my health, and how I wanted to spend my time.

Before losing my job, I’d already booked a trip to California to surprise my mom for her birthday. While I was there, I decided to visit my friend, load up on his nuts, and finally go after the idea I’d been sitting on for years.

I figured if I was going to start over, I might as well do something meaningful. Something I believed in. Something fun. And yes — something that could give back, including donating a portion of proceeds toward finding a cure for cancer. Because, frankly, fuck cancer.

Two weeks after getting laid off, I flew to California, bought 75 pounds of nuts, checked them as luggage on Southwest Airlines, and flew home.

All I needed was a name.

It had to be short. Simple. Memorable. A little edgy.
“Nutsack” kept coming up for obvious reasons — so Nutsack Nuts was born.

And my life has been nuts ever since.

What started with just three products — all roasted by my friend in California — has grown into a full lineup of nuts and mixes, now roasted in-house right here in Arizona using steam-refined coconut oil and a light touch of sea salt.

With a lot of hard work, grit, and more than a few learning moments, Nutsack Nuts has grown from a small idea selling a few sacks a month into a nationally recognized brand. Today, you’ll find Nutsacks in airports, hotels, specialty markets, wine bars, taprooms, coffee shops — and shipped directly to an amazing community of loyal nut lovers.

If you’re skeptical, you’re not alone.

A lot of people tell me they bought their first Nutsack because of the name — as a joke.
They keep buying them because of what’s inside.

Nutsack Nuts are ultra-fresh, fun to share, and seriously good to eat. So grab a sack and join the community.

After all…
You never forget your first Nutsack™

Cheers,
Bill Sutherland
Chief Executive Nut
Text me: 480.287.6285